[sriku]

The Jaron Lanier quote (with the first part paraphrased but the rest exact) is this -

"that we are the product being sold to advertisers is too simplistic. It is the gradual, slight, imperceptible change in your own behaviour and perception that is the product."

Yes manipulation is also the goal of all advertising, however the power to manipulate is not mostly in the hands of advertisers. The platform owners wield tremendous power and can decide what gets shown when and what gets priority over what. It means their political leanings influence people whether or not those advertise on the platform. We've never had this kind of concentration of power over the collective mind I think.