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by pavlov
2095 days ago
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> "..."maybe I'll try VR", and goes into a store to buy... whatever it is, goes home to have a great time with it, and immediately tells their friends." This is definitely a thing that happens with the Oculus Quest already. The hardware is easy to use and the software library is pretty much in place now. A major marketing campaign could make it really take off. I don't have any insight into FB VR's decision to require the login on Oculus devices now, but my guess is that they consider the device to be ready for a mass market, and believe that the gains from the social graph will be worth the short-term pain of leaving early-adopter money on the table from here on. |
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I think the Quest showed FB that they had a potential winner on their hands and the Quest 2 is moving out of MVP phase to mass market phase. They are gambling that this is going to take off in a big way and they pushed hard to get an improved version out there and ramp up their manufacturing faster than most thought they would. They clearly want to be first to the "Oasis" with Horizon if that's ever going to be a thing and the FB login is a piece of that. If this is a flop, it will be a huge disappointment to the execs. If it's a win then FB may have been first to plant their flag in our VR future, for better or for worse.