| Being an on and off customer since 1998, I was fascinated by the idea that I can walk in and pick a sandwich out of 20-50-100 combinations (I honestly don't remember how many options were available but I remember it as "oh sooooo many!!!". I treated it as a snack. Once I moved back to London some years back I was (negatively) surprised that MANY people consider lunch to be: "1 sandwich +1 bad of crisps/chips +1 sugary soft drink". I believe that Pret helped push obesity in the UK (and McD, and KFC, and many more - but Pret definitely contributed). It is sad to see that jobs are on the line, but in all honesty people need to start eating better and stop considering Pret as "the place to get lunch/dinner" It should be only for a quick lunch for tourists that may want a quick bite before they go from tourist_attraction_A to tourist_attraction_B without spending time and money for lunch. To the profit point: liquids tend to make most of the profit. Sandwich takes time, effort, material, cost for quality, etc. A coffee (nowadays) is cheap and easy, it won't go bad after 24h. I was reading somewhere (HN? Reuters?) that BP sold 150mil cups of coffee.. easy money for all! |