[JohnBooty]

That's an excellent (and hard-earned, I'm sure!) insight. Thank you.

    I like to compare this to the main navigation that we 
    present to our merchants. It's useful if it has 8 
    entries. It's not useful if it has 400.

Yeah, we essentially wound up with a "junk drawer" of components. I could see a lot of companies, like ours, making that mistake -- turning all the things into components.

As you said in the article, one of the benefits of components for you was that it truly forced you to think about a proper separation of concerns. In hindsight, that's an area where we really missed the mark for a variety of reasons, some methodology-related.

We practiced a rather strict version of Scrum. Management paid a lot of attention to our velocity from week to week: we needed to rack up those story points.

But, outside of the tiny team dedicated to the component effort, there were no story points to be had for supporting that effort. Therefore we were in fact incentivized not to support it. I remember one sprint where I did some refactoring work in order to achieve a better separation of concerns. It negatively affected our velocity for the week and that was noticed.

So, we were receiving a schizophrenic message from management. We were all to support the component effort.... but on our own time, apparently?