[smoe]

From my memory in the mid 2000 version control and automatized deploys weren't ubiquitous for the audience Coda mainly targeted: web site development.

I started my career at around that time in a company using Python for web application development and everything was in SVN but already in the progress of being moved to git and while there wasn't a CI/CD server, all deploys were done running a single cli command. On the other hand for years to come I have seen e.g. people and agencies doing websites in Wordpress making changes directly in production.

In that circles, which often included people with no heavy technical background like designers that learned some php/html/css Coda was quite a relevation I think.