[hutch120]

This article, like so many others, seems to think enterprise B2B selling will somehow translate to startup SaaS businesses.

Ask yourself, what is your favourite paid service that you use nearly every day and then talk to your friends about? Maybe it's an awesome game, or a cool weather app, or an accounting package, or whatever... build a product/service that is so compelling that your users will sell it for you.

I'm in no way affiliated with Sabri Suby, but I recommend checking out his concepts... #1 start by giving your customers something for free and begin to build trust. Google this: "Sabri Suby Magic Lantern Technique".