[Zippogriff]

I think where that's a losing proposition for them is that other ecosystems are more tightly integrated and generally a better deal, if that's what people want. Apple user with more than one device of any sort? $2.99/mo for the lowest tier of iCloud storage is a no-brainer, and everything will work with it, nothing to install. All-in on Gsuite and doing everything in the browser/Android/Chrome? Duh. No question what you use. Windows/MSOffice? I haven't used it but I bet OneDrive is pretty nice and well-integrated on there. Certainly they don't stop spamming you about it.

Those are what you pick if you want lock-in and bundled features. Dropbox and others are what you (used to) pick if you want to work cross-platform with a heavy focus on sharing real files, not tools. I think that's why the bundled tools strike so many as a bad idea: if we wanted that, there are more sensible options for it already. I get that they're kinda stuck trying it if they want/need huge growth, but it seems destined to fail, to me.