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How much would you have to charge me to make storage workable for you? I will pay it. I currently pay for Dropbox "Plus" (at least I think, I do not have the mental energy to follow rebrands or renames. I pay you money to sync my files, anyway). Currently, I am wrestling with the fact that I just bought a new computer and the initial sync took 2 days for ~100GB stored (because there appeared to be per-file overhead and I have a lot of small files). I would not call this performant. When this finally completed, I discovered that actually I had not downloaded all my files, because even though I turned Smart Sync off, Smart Sync is still invisibly turned on. I learned this when I went to prep for a meeting and my IDE hung for 8 minutes when one of my project folders had to Smart Sync in the background. Again, I have Smart Sync turned off. What I learned was that in order to turn Smart Sync off, you should ignore the Smart Sync settings, and instead sign into Dropbox.com, click Settings, (again, ignore the setting on that page that says Smart Sync is turned off), and turn off "Dropbox System Extension", which is actually the setting that controls Smart Sync. Then reboot, sign into Dropbox again, and let it go through a sync cycle. As far as I can tell this feature mostly benefits boomers who think cloud is magical infinite storage, at the expense of people who actually have enough storage and want to use Dropbox for what it was actually good at. |
I think it’s not about the price you or I pay. It’s about living up to investors’ expectations. They don’t need to be “just profitable”, they need a massive cash cow and ride it out.
Storage is a commodity now, so no way to achieve it with that. They need more value-add, and apparently a “hub for your digital life” is what they decided it needs to be.