[Swizec]

> I cringe mightily reading SAAS job postings looking for someone with business development (or marketing) experience but without industry expertise.

It’s ego, scrappiness, and company building.

The number of times I recommended an expert we should hire as consultants to teach us how to do things[1] and the founders just don’t wanna ... it’s silly. Always the same excuses: we want to build experise in house, invent from first principles, we need employees not experts, we can’t pay that much, we’re disruptors and old advice doesn’t apply ... bleh.

So you get marketing departments run by folk who have never made a buck online on their own. All the book knowledge, none of the visceral experience. It’s ridiculous

[1] I hvae a network of those because of my sidehustling

[howmayiannoyyou]

Agree. The arrogance is self-destructive b/c I see a lot of SAAS that would survive and thrive with less self-obsession and an open-mind.