[dwild]

They do have exclusive access and control over the source of data that bring you that effectiveness though. I'm not saying anyone else should have access to Google data, but the fact that this is what make it effective and that essentially no one else can reproduce it, that kind of make it a monopoly.

At a point when the cost of entry is too high and it's not humanly possible to beat it, isn't it essentially impossible to compete, thus make it a monopoly?

[acituan]

> They do have exclusive access and control over the source of data that bring you that effectiveness though

And what data would that be? All search engines crawl the same web.

[dwild]

What data? We are talking about ads. It's not the crawling data which help in targeting, it's what people click on, it's what people read, it's what people do.

Being the search engine, if I search Asus computer, do you think it's the fact that there's Asus computer in the crawled content that will be used for targeting, or the fact that I searched Asus computer? When I click on the first link that say "Asus computer for cheap", do you think it's the existence of the page "Asus computer for cheap" that will help in targeting my ads, or the fact that I clicked on a page where it's about the value of Asus computers?

What matter isn't the content, it's knowing what each individual click and read. That data come from Google Analytic and Google Ads.

Why do you think Android exist? Why do you think Google Chrome exist, why do you think 8.8.8.8 exist. You are really mistaken if you believe they are for the good of customer (even though it's true they do bring some good), they are there to get that data and be the one that exclusively get that data.

If you want to compete with them, you'll need to beat Android, beat Chrome, beat their search engine, beat EVERYTHING that make Google what they are. Not saying it's not possible, but the cost of it make it nearly impossible.

[acituan]

You realize that search engine itself drives massive traffic right? Even with the dumbest adds, that is billions of eyeballs concentrated on one page multiple times a day. That already makes a very steep barrier of entry.

> You are really mistaken if you believe they are for the good of customer

You are responding to a bunch of strawman arguments I never made. All those data you mention is plausibly increasing their targeting and revenue, but claiming that it is the biggest differentiating factor is a stretch and I don't think is likely. Facebook has more ground truth demographic data that Google has to infer or outsource for their billions of users, yet they weren't able to dominate competition solely on that basis.

> If you want to compete with them, you'll need to beat Android, beat Chrome, beat their search engine, beat EVERYTHING that make Google what they are. Not saying it's not possible, but the cost of it make it nearly impossible.

No, if you want to compete with them, you just need to have a damn good product that billions of people use multiple times a day. Turns out search engines are a pretty good fit for that. You can have a platform that can profile users to their genes, you still need raw the engagement numbers to make money out of it. At the end of the day it is accumulation of commissions for bits and bobs sold over internet ads.

[dwild]

> No, if you want to compete with them, you just need to have a damn good product that billions of people use multiple times a day.

* using billions of people clicks to infer what the best results for every single search query

If crawling was enough, we wouldn't be all here arguing that Google is too big. It's not the tentative that are missing.