[untog]

If Apple believe they can make a competitive product to Peloton (and I imagine they do) then the additional staff and offices aren't necessarily a good thing.

To put it another way: why should Apple buy Peloton? Apple itself is already a premium brand with huge awareness, so a buy for brand reasons isn't that persuasive. Peloton has a whole range of hardware but none of it is compatible with existing Apple hardware, so integration might be a drag.

[antris]

I have no idea if Apple should buy Peloton or not, I was just objecting to your reasoning. It's completely normal to get acquired by another company and keep on working on the existing products as is, that's all I'm saying.

[untog]

It's normal, yes, but is it preferable for the buyer? I'd see it as a potential reason not to buy.