[DonaldPShimoda]

They've spent a lot of money aggressively pursuing environmental concerns before many of their competitors (like renewable power, carbon neutrality, recycling programs, etc.).

While I can appreciate the reduction in cost likely was a factor, I wouldn't doubt that the environmental aspect was also a genuine concern.

Their ideal customer is somebody who upgrades devices frequently and then participates in the trade-in programs, but the adapters and such are not part of those trade-ins. So if you get a new phone every year for 4 years, you have 4 adapters. It's not a far stretch to imagine that their own employees said "You know, this feels wasteful" and management said "Hmmm not only is it an environmental problem, but we could also reduce costs."

But it's impossible to say for sure from an outside view.

[toyg]

> While I can appreciate the reduction in cost likely was a factor

Another factor is the EU slowly closing down on their loopholes for nonstandard chargers. They are probably trying to minimize costs in preparation for the eventual reckoning (i.e. which production and packaging chains will have to be modified).

[DonaldPShimoda]

Oh that's a factor I hadn't considered. Yeah, you're probably right that that's part of it too!

[cassianoleal]

That change is going to be on 1 side of the cable, it has nothing to do with the PSU.

[dkarp]

Step 1 of reducing your environmental impact is reducing your consumption. If Apple really cared about the environment, then they wouldn't encourage a new phone every year when a phone can last for 4 years.

Reduce, reuse and recycle.

[jasonv]

Do they encourage people to buy a new phone every year?

I don't think most people get a new phone every year, hence the "is this worth the upgrade?" Conventionally speaking, most tech reviewers tend to suggest that the latest model usually isn't worth the upgrade if you have the last model, and only in some cases is it a compelling upgrade from two releases ago.

Release a new phone every year isn't the same thing as encouraging everyone to upgrade every year.

[mercer]

Anecdotally, very few people I know get the newest phone. In fact, most of them tend to get second-hand phones that are at least a generation or two behind. That said, these are generally on the middle- to lower-middle-class individuals.

I'm a geek and I could afford buying the latest phones, but in practice I almost always get a phone at least 2 generations behind.

That said, looking at people in town, there's a significant number who do get the latest model. I always wonder how they can afford it.

[DonaldPShimoda]

If you sell your 1-year-old iPhone as soon as new ones are available, you maximize the secondhand sale price. After that, the value you can get will decrease. (The same is true of the value Apple gives for their trade-in programs.)

So in some sense, if you replace your phone as soon as a new one is available, you pay about 50% of the new phone's cost every year. So it's not quite as expensive as you'd think. (And yes, iPhones sell for a little over 50% of their purchase price after a year.)

[DonaldPShimoda]

Mm that's the point of the trade-in program! They even did a whole video showing LIAM (I think), the robot that disassembles old iPhones so the parts can be reused in new iPhones.

I can't find it these days because their website has gotten more and more full of information, but they used to have a page that specifically said they had a plan to eventually manufacture all iPhones from old iPhone parts.

If you participate in Apple's trade-in programs, consumption isn't an issue. They have a greater capability to successfully recycle the components than anybody else will (e.g., if you send your used phone to some other place to be disassembled).

[dkarp]

That's sort of the point I'm making. Reducing consumption comes before reusing and recycling.

"If you participate in Apple's trade-in programs, consumption isn't an issue."

If that's how you feel, then Apple's marketing has done its job of removing environmental concerns from your purchasing decision even though there is still a lot of waste in buying a new phone yearly.

[mercer]

I think nobody getting a high-end phone can argue in any way that they're environmentally conscious, at least in that area of their life.

[fomine3]

Apple iPhone is really great for reduce perspective thanks to its OS support and great SoC. A problem on Apple is repairability.

[shajznnckfke]

They could give the members of the trade-in program an additional discount for not including the charger. It’s not a reason to make the charger an add-on cost for everyone.