I'm no fan of Apple, but they now own everything from chips and hardware to the OS and 30% of app store revenue, and they are the most valuable company on Earth.
Many consumers benefit from a good product they enjoy using, regardless of ownership of the stack behind it
The fact they own their full stack, has resulted in some of the most anti consumer parts of the business. Allowing monopolization on repairs / part pricing etc
This suggests that as a consumer, you haven't benefited from this.