[pringle]

As someone who fits this skillset and aspires to fill this kind of role at a web startup, can someone tell me what the qualifications are to actually be this person?

I think the article makes valid points, but it seems to me that if anyone ever proposed to fill this kind of role, they'd be roundly ridiculed as the stereotypical "ideas" douchebag who has no real skills to offer (as is often the case on HN).

How do you legitimately lay claim to this skillset and set of responsibilities?

[filiwickers]

People need ideas in every job. In order to get paid and be legitimate you need to execute on those ideas. As a product storyteller, you need to help the group align their individual ideas and execute on a grander scale.

Honestly, I am in the same position trying to find my value at a small startup.

The article did a great job describing the overall value of the job, but lacked any specific ways to contribute. However, a small company needs a lot of help. I think first try to understand your strengths align with the goals of the company, especially how you can help your peers.

Then contribute what you can whether its writing, code, art, or whatever. Use the means of communication that helps you and your team succeed.

[hammock]

I agree with the assessment that this "storyteller" sounds like an ideas douchebag. I work with a ton of them, believe me. But some of them do have value and here's how- the way an ideas douchebag proves her value is by selling great stories to clients. Giving that great presentation that makes people sign on the dotted line. Closing. That's a good ideas douchebag.