[rdiddly]

All depends what you're doing, right? Is it a small stupid app with a short lifespan? Is it "just" a proof-of-concept? Is the company likely to survive long enough that technical debt matters? (oblig. HN/SV/startup comment) Is there a ridiculous imbalance between data ingestion volume vs. reads/retrieval? All good arguments for alternative/noSQL approaches.

[chrisandchris]

Yes. And then you‘re app grows and now you have an undocumented NoSQL database that would better have been a RDMS...

There‘s nothing wrong with starting the proper way.