[soumyadeb]

Congrats guys from the team @ RudderStack. Glad to see more open-source products in this broad customer data space.

Is it fair to say this is more like the Segment personas's product? We see a bunch of use cases for personas (which we don't have in RudderStack) so can point to you guys.

Congrats again on the launch.

[bleonard]

Yeah, the group-building part and syncing those (for example to Static Lists in Marketo) is like Personas. It was always funny to me that you had to pay quite a bit for Personas for Segment to actually, you know, segment.

The gap we saw was around understanding the user and segmenting in a way that could be shared across multiple services and the product. And doing so in a way where you controlled the data and the total cost was managed.

It's nice to see there are others open in this space. The trends are certainly in the open direction to provide a lot of value and control in a way that's good for everyone.