[brainbag]

How does this differ from something like Stitch (other than being open source)? We are in the planning stages of a data warehouse upgrade and Stitch seems to fit our needs, but your product looks great. I'm curious how it compares.

[bleonard]

We think open source is important, of course, because it has cost and control ramifications, but I'll stay focused.

Stitch looks to be doing ELT in the fivetran-ish space. Their "sources" are lots of tools and their "destinations" are warehouses. Grouparoo can have sources like Mailchimp (did they read the mail), but Mailchimp is more likely to be a "destination" for us.

This is because we are doing more like ETL to those tools. In our current case, the "T" is property and segmentation definitions, often done by end users like marketers. So that notes that our users also include non-engineers. There's less burden on engineers after setting up Grouparoo because the person in charge of Mailchimp are doing those definitions.