For us, open source is about who has control of the data and the integrations. I don't think the world needs another SaaS marketing tool.
In the past, you needed a large, focused SaaS vendor to be able to store a million users and their properties/events. AWS and friends have caught up and now it's easy. Because of that, we can take that data into your own environment and use it to increase control, customization, privacy, and compliance. The cost is significantly better, too.
Open source is a good way to do that because you know what you are running and can fit it to your needs. Engineers tend to like open source and we've seen interest in extending it. There are thousands of things to connect with, both inside your infra and outside with vendors, and open source makes that possible.
In the past, you needed a large, focused SaaS vendor to be able to store a million users and their properties/events. AWS and friends have caught up and now it's easy. Because of that, we can take that data into your own environment and use it to increase control, customization, privacy, and compliance. The cost is significantly better, too.
Open source is a good way to do that because you know what you are running and can fit it to your needs. Engineers tend to like open source and we've seen interest in extending it. There are thousands of things to connect with, both inside your infra and outside with vendors, and open source makes that possible.