[geirfreysson]

For anyone interested we used A/B tests, powered by the seven_minute_abs Rails plug-in, to measure the results.

I'd be interested to hear about other people's experiments both with A/B tests and customer segmentation.

[ctide]

Are you running Rails 3? We were looking at various gems the other day for ab testing for a side project, and they all (including seven_minute_abs) seem woefully outdated and abandoned.