[Construct]

So the software identifies the song being played, reports the song back to a master server to determine the rightful owner, then displays an advertisement from which the revenue is shared with the copyright owner?

Why would any pirate even consider using this player when everyone already has ad-free options available? Also, anyone who uses this player or plug-in is handing the record companies a list of their music files and how often they listen to them. Even worse, this is all done under the pretense that the end-user hasn't actually purchased the music files.

Either this is business plan is missing some important element, or I'm missing something.

[HyprMusic]

I think the idea is to make it so you don't have a choice.

[buro9]

To force every player out there to do this?

How would it know when you own the CD and have ripped it yourself?

I guess you could always just detach it from the network.

[dfox]

it is probably more interesting to ask how one forces severy player to implement this. By making players without this "feature" somehow illegal? Illegal to sell or distribute? Illegal to make? How one would enforce that. Also obtaining content by legally questionable means is essentialy same thing as using "illegal" player. Also it seems to me that it is easier to go after file sharers (there is somebody whose rights are violated) than after users/distributors/makers of some software (who exactly is victim of that?).

[Sidnicious]

Isn't the name for that “DRM”?