While I don’t disagree quite a few of their predictions didn’t match that well so it’s hard to tell how much selection bias there is because we don’t know how many uses they have, the posters seem to be all the cases they worked that allowed the photos to be released, some of the media ones weren’t that close either.
Marketing department smart enough to make the advertisong material pique the interest of the target market, rather than have them, and you, think "they've obviously selected the best possible results".