[PragmaticPulp]

> 4.) Initially true but Agencies add value as you increase spending. ... There is value here but don’t expect them to figure out your initial strategy.

Exactly. The parent comment was spot-on about not hiring someone who is wholly dependent on external agencies to get anything done. Avoid people who are basically middlemen between your company and external agencies. You're better off going directly to the agencies in that case.

You want someone who can chart the initial strategy and then judiciously augment with external agencies when appropriate.