[pryelluw]

Do know that performance marketers are a tiny group and most of them run their own businesses with great success.

You can also become a performance marketer if you are inclined. Takes times, but not a lot of money. If you are interested in this sort of thing go watch some Jay Abraham videos on youtube.

[shostack]

Disagree on money. There are some aspects of performance marketing that you literally cannot get experience with unless you have a certain level of scale and the spend that gets you there.

If someone wants to seriously go down this path, you can learn a lot on your own, but it can also short circuit your learning to get a job somewhere that has experts you can learn from, and invest in your education that way.

[pryelluw]

Well, I meant your own money. You certainly need money for certain things, but it doesnt have to be yours. A good performance marketer understands how to leverage somebody elses money to their advantage.