[bsanr2]

It's a dumb proposition to begin with. Why am I paying extra just so that these companies can implement these changes without dinging profits?

Energy should be a loss-leader for society. It should lose money every year, and then we pay whatever is necessary for them to break even and continue operating. This goes for healthcare, housing, transportation, and education, too. If you want to "innovate" gainfully, pick up a paintbrush. We shouldn't be subsidizing the profits of mature sectors, especially if they're not actually doing anything new and simply doubling down on the behaviors that are leading us to ruin.