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by seddin 2103 days ago
How are they making so much money?
3 comments
tagawa 2101 days ago
Most of our revenue is from ads on DuckDuckGo Search. These ads are not behavioural, i.e. not based on search history or personal info (which we don't have). Instead, they're contextual with scope limited to individual searches.

Here's more info about our business model: https://spreadprivacy.com/duckduckgo-revenue-model/

Disclaimer: DuckDuckGo staff

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kirubakaran 2103 days ago
Ads

https://help.duckduckgo.com/duckduckgo-help-pages/company/ad...

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Cactus2018 2103 days ago
Affiliate Commission

Anytime a user clicks an Amazon or eBay link and makes a purchase, DDG receives the referral commission.

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zerr 2102 days ago
How is it set up? I can't see Amazon ref links in their result page (containing plain Amazon links).
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Cactus2018 2102 days ago
I assume the http referer header?

The claim is directly from the bottom of page - https://help.duckduckgo.com/duckduckgo-help-pages/company/ad...

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ffpip 2101 days ago
When you use an Amazon bang, they add a affiliate link. Not to any search results.

https://duckduckgo.com/bangs

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