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by Proziam 2108 days ago
As someone who spent years running marketing agencies I can attest that this is all sound advice. My principle advice for early marketing hires is to bring in people who know how to get money in the door starting yesterday.

A few points I'd like to mention though:

> If they are focused on how big of a budget they'll get, that's a major red flag.

I think it's fair to ask is there any money for this? and is there a revenue stream (even just a trickle?) yet? If you're going to potentially be the head of marketing you might want to see that the CEO has their head on straight and has made some sort of progress.

> Hire someone who can do everything themselves. Make sure they won't need to rely on agencies.

I'm not convinced this is practical in all cases. Sometimes the right move is to let someone else take something off your plate. Finding someone who errs on the side of 'I can do that myself' is probably the right choice though.