Facebook's Sigma and https://github.com/wireapp/wire-server may be the ones with the most non-programmer users?
http://postgrest.org/ and https://hasura.io/ seem interesting.
https://www.quora.com/What-is-the-largest-commercial-program... says the largest Haskell code-base is probably Standard Chartered trading system.
more at https://github.com/topics/haskell and https://serokell.io/blog/top-software-written-in-haskell