[maerF0x0]

> developer relations are significantly repaired, and Apple can go back to spending its time, resources, PR, and political capital on making their products better and customers happier.

Your first mistake was assuming that they care about those more than maximizing shareholder value

[bigiain]

And the second mistake was assuming Apple’s customers care at all about app developers fights over transaction fees or commissions.

It’s no surprise a lot on HN readers/posters care here, because there’s “free money” on the table for them if Epic win. Money they knew Apple was gonna take if they’d looked at AppStore guidelines any time in the last 12 years or so, since the AppStore first debuted. Nobody has _ever_ developed an iPhone app, without knowing the rules to get into the AppStore include a 30% cut to Apple. IAP is newer, but it’s still the same deal, in my opinion.

Non HN reading iPhone owners, largely, don’t give a fuck about developers feeling hard done by paying a 30% cut to Apple. A non technical friend of mine explained to her son why he can’t install Fortnite on a new phone right now, saying “They’re fighting with Apple over the rules to be allowed to have apps on iPhones.”

This is totally not customer or customer PR problem for Apple, and they know it. Epic haven’t worked that out yet.

[maerF0x0]

This is true, generally speaking if the fee is invisible then people don't care.

I could see developers simply adding a 2nd line item "Apple Fee 30%" and gross up the price by that amount. Then let Apple answer the questions why there is a 30% fee added in their products, but not others (if that's the case).