[nodamage]

This seems like splitting hairs. At the end of the day, if the consumer buys an app for $10, the developer gets some portion of that, and the retail store gets the other.

Whether that happens in one simultaneous transaction or two different ones doesn't really make a difference to how much the developer gets paid in the end, which is less with the retail store model compared to the current digital storefront model.

Let's also not forget that Steam launched with a 30% cut a full 5 years before the App Store ever existed, so it's not like Apple dictated this price, they were following industry norms at the time.