[reaperducer]

The promotion is still on the developer

Apple does plenty of app promotion, from promotions inside its own store to multi-million dollar television campaigns showcasing all the cool apps that are available inside the App Store.

[cgriswald]

Is it really promotion if you pay the same 30% cut as your competitor, but their app ends up on national TV and yours doesn't?

[srtjstjsj]

People are confused because promotion is a separate service that Apple charges separately from publishing.