[quickthrower2]

Probably because for whatever reason it is not costing them revenue to not have the best coffee. I imagine because there are other benefit so starbucks, such as I am guessing familiarity, brand, has a nice "living room" feel about it, etc. If they made their coffee better, would they do better?

I think in Australia they have upped their game on the coffee front to survive (many Starbucks closed here years ago), but at the same time it is probably easier to hire baristas due to the coffee culture. They are not the best but I think a Starbucks in Australia would be a lot better than a UK one for example in terms of the coffee quality.