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by byoung2
2102 days ago
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The greatest strength of Starbucks is also its greatest weakness: scale. Because Starbucks is everywhere, it has to be the same everywhere. Maybe the best coffee in West Hollywood is not the same as the best coffee in Midtown Manhattan, but Starbucks buys in bulk to optimize for what is best across all locations. The local coffee shop can optimize for what is best on a hyperlocal level, while Starbucks cannot. |
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