As much as I like Apple's products, I do have to agree with you that they need to get off their high horse. It's insane how much power they have and they use it to rip off companies that even challenge them one bit.
Remember that we the customers GAVE them that power. They are allowed to do whatever they want with it. People here complain that they have so much power while wearing an apple watch...
I don't see Apple watch buyers signing up for implicit monopoly practices (or whatever epic's case is) because they wanted a shiny thing they saw in an ad.
I didn't sign up for coke's anti-union movements in south america because I like fizzy sugar water.