[jariel]

Cost. As soon as this is materially cheaper than meat it will become the 'filler' used on so many burgers, taco places etc. and they'll do it without telling customers. Then so many people who would otherwise 'not like this stuff' have to internalize the fact 'they are already eating it widespread'. And even more directly, 40% of consumers are extremely price sensitive (think dollar store) and will buy the cheapest thing making 'real meat' a luxury.

I'm not against meat but I do view 'vegetarian strategic path to meat elimination' as entirely economic.

People care more about their money than anything that's how it will happen in my view.

That said - if it tasted 'really good' I don't mind at all now and again personally and I feel probably most people feel that way as well. If I had burgers once every two weeks and 1/3 of them were 'good vegan' I would fall into just considering it 'another choice in the menu' type of thing, which I believe a lot of folks will go for.

[Alupis]

> As soon as this is materially cheaper than meat it will become the 'filler' used on so many burgers, taco places etc. and they'll do it without telling customers.

This already exists. Tofu is commonly used in fast food as a meat "filler", and very few people notice as it is. Tacos at Jack in the Box "May Contain Soy Products", and more.

Making "Impossible Meat" is always going to be more expensive than Tofu fillers, simply because it's processed to a much higher degree and requires a lot of ingredients.

[redisman]

I agree that's the only realistic way it will replace meat in the short-medium term. Besides - replacing the garbage-level-meat (your average cheap hamburger, sausage, nuggets, etc.) that provides most of meat-based calories to the masses with this would be better for everyone and then you can still have your grass-fed steaks and such every now and then without having millions of cows polluting the place.