[ValentineC]

> And once they pay for a service, you cant not deliver, because that would constitute fraud.

Underperform, and then offer them a goodwill refund if they ask for it?

[jermaustin1]

SEO is already to snake-oily to do something like that. We had principals, we did our best for our customers and our clients. If we did fail in trying our best at least we could sleep knowing we weren't actively trying to screw over our paying customers.