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by dhimes
5540 days ago
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TL;DR: It's a well written chronicle of the corporate communication that occurred during the restructuring of cinematical.com/moviefone.com under AOL after they were bought from Huffington. The author wrote freelance for cinematical. After the editor-in-chief at cinematical resigned (and two other editors there had resigned), the editor-in-chief of moviefone was apparently put in charge of corralling the freelancers. The author is responsible for starting the internet backlash which led to the firing of the editor-in-chief at moviefone. He respects her a lot and regrets his involvement in bringing about her termination. |
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> The transition was going to be arduous and complicated. This was particularly true for the people who write AOL's press releases, who had to work overtime issuing statements with business terms like "restructuring" (which means firing people), "streamlining" (which also means firing people), "re-branding" (which means making people forget all the negative associations they have with AOL and Arianna Huffington), and "synergy" (which doesn't mean anything).