[pootytang]

If the adwords are relevant, why would users ignore them? Adwords are fundamentally different from banners in that they are customized to the query. If they were so ineffective, where would all of google's money be coming from?

[newbiedude]

I probably click on 1 ad a month completely by mistake, and maybe another one just from curiosity, and then from searching something I have a good idea of where it is but I'm lazy to look it up, and when I see the link on top (sponsored) I click it just for kicks...

I'm probably not the average user, but if you multiply that by a few million people, it can def. add up

When was the last time you bought something after clicking on a google ad? Or at least, when did you bookmark a website you got to through AdSense? Two simple metrics that I bet most people have never done through googads