Ah I should have been more specific. For some context, I learned software development on the job and later studied Human-Computer Interaction. I want to be at the intersection of software and design.
Software Engineering at Plenty involved a lot of creative problem solving. But I wanted to work on visually creative projects. Some of my initial projects at Plenty did involve interactive UIs, but as I gained better understanding of our stack, I was required to do a lot more back-end work which wasn’t very exciting to me.
The workplace I am at solves a very prevalent set of problems For retail industry. But there is nothing creative about it. (Of course, there are some creative workarounds but it wouldn’t be characterized as creative work)