[ccleve]

Yes, the site is what I looked at. "Scale your business operations" doesn't tell me anything. Nor does any of the other verbiage in your hero area.

The next thing I see is "What is your professional role?" Uh, who cares? Just tell me what your product is. I'm not interested in vague benefits.

[brainless]

Thanks, yes the hero needs cleaning. I haven't been focusing on the product site for some time.

I'm also going to clean the personas. People usually like that, so I'll have to ask more.