[gk1]

I know plenty of technical founders who are quite active on LinkedIn. Without disclosing any names, I can assure you they are not looking for new jobs or desperate for anything.

At one point I was convinced that everybody is leaving FB just because I and a few people I knew were leaving FB. Years later it's still a dominant social network. Beware of confirmation bias and the firehouse effect[0].

[0] https://www.goodreads.com/quotes/7517531-veteran-trader-mart...

[PragmaticPulp]

I know several very active founders on LinkedIn as well, but it’s clear that they’re all using LI for the intended purpose: Building their personal brand and business network. They may not be actively looking for jobs or desperate for clients, but they are working the system to elevate their own status.

It’s possible to find halfway decent content on LI, but it takes a lot of work to filter out the fluff. Even then, you have to be honest about why people are doing it in the first place: Networking and brand building. No busy founder is going to frequently take time away from their growing business to write LI content without expectation of personal or business gain.

That’s not to say you can’t find diamonds in the rough, but you need to be realistic about the context to separate it from the brand building.

[gk1]

> Building their personal brand and business network.

That's the very purpose of LinkedIn, no?

[CarCooler]

But seems like the majority ain't using it for that purpose.