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by adamt 2114 days ago
Agree completely.

The biggest threat I see to this though is Apple Pay (for mobile web). When sites integrate with this properly, it enables them to match the Amazon experience. No need to register or enter any details, just one fingerprint, and all done.
1 comments
alias_neo 2114 days ago
That's great for the minority who use Apple devices. It's not going to touch Amazon though.

If there was a cross-platform payment service which integrates with Apple, Google, Samsung (et al) Pay, and then is ubiquitously employed on mobile web, now that could make a dent in Amazon sales.

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Nextgrid 2114 days ago
I doubt an Apple Pay-like solution alone will help much. Even on sites that support Apple Pay, a lot of them still ruin the experience by making you go through several screens, ask for details, etc despite Apple Pay being able to provide them everything they need (name, delivery address and shipping options) and make it a one-click experience.
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chrismatheson 2114 days ago
will the W3C web payments API help? https://www.w3.org/Payments/WG/
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alias_neo 2114 days ago
It would certainly help. I think the push needs to come from banks and their apps, or for an independent payment processor to become popular enough (a la PayPal).

The integration needs to be easy and well implemented. I've lost count of how many sites I've gone through "1-click" pay with PayPal and then still had to enter my address details again because they haven't integrated it correctly with their shopping cart.

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