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by ecommercematt 6549 days ago
A post-founding co-founder?
1 comments

We just got one. Co-founder isn't about the title, it's about the state of mind.

Our company started with having a local dev firm doing initial coding, then we got him to do some work on the site on nights. Then he decided he really wanted to give it a shot, and I welcomed him with open arms. He gets a ton of equity and is a co-founder in my mind: there are no secrets, no employer/employee relationship. Yes, I spent a ton of my own cash to get the business off the ground, but it only has a chance at success with a full-time partner. So he's a co-founder in my mind, and publicly.

How do you define tons of equity? 40%? 30%?