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by saagarjha
2111 days ago
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Apple's charts are meant to pop out, though; they serve a very different purpose than a graph in an article about energy consumption in Cambodia. It seems to me that if you're using color just for the sake of distinguishing things then you want to make them more muted, and if you are trying to draw the eye towards something, or give it personality, you go towards more vibrant hues. |
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There's also the gender difference. Men are more likely to be colour blind, women are more likely to have better colour differentiation and also to have a subtly different colour hue perception. So women see subtle distinctions with more clarity, and see hues biased slightly away from red compared to men, with green being seen as slightly more yellow.
https://www.psychologytoday.com/us/blog/brain-babble/201504/...
A lot of the work in this area - including ColorBrewer - is by Cynthia Brewer, and I suspect that men and women don't just use colours and textures in a slightly different way, but are also attracted, convinced, and reassured by different colours and textures.
This absolutely makes a difference if you're working on a site that is gender-specific. Using a generic low-saturation palette is going to destroy the appeal of a site with predominantly male customers, while a black/brown/grey/red site will fail with women.
I've always been impressed by Apple's ability to make distinctive designs that bridge the gap and manage to be gender neutral. While most laptops are black and angular, an MBP appears to have no gender distinction of any kind. This is a very cool trick, and much harder to do than it looks.
The point being the target audience matters, and colour is a hard problem in design with a lot of context sensitivity, and certainly not something that can be reduced to simple guidance.