| I've seen this a million times and I have a recipe for it. (note: I'm a behavioural scientist turned growth marketer) So here's the solution - your Early Adopter Profile: For a single person to adopt any solution, it has to: //> solve a clear problem - what do you help them to do, in what context and what is the desired outcome //> the individual has to (1) have the problem badly solved today; (2) actively looking for a solution; and (3) unhappy with existing solutions identified; and (4)interested in alternatives - that's your solution Where do engineers fail? They imagine that a BETTER solution will attract more users, while the first solution failed to attract any (meaningful numbers). This is understandable, but there is a better way: understand that the reason your Early Adopters adopt you is not because your solution but because they have a frustrating problem that is badly solved. Unless you can convince them that you Empathise with their problem, they will not pay attention to your solution. This is where you should focus right now. Wanna test my perspective? Imagine I put here an offer for free 1kg diamonds. Valuable? Absolutely! Credible, reasonable, trustable? Naaah. You need to pull your solution's features out of those Early Adopters, by validating what's missing for them in their problem space. Please observe that Adoption has only 20% to do with you and your solution and 80% with how well you understand who is your Early Adopter. Anyway, drop me a line and I can guide how to start this up. |