[highenergystar]

I'm curious if anyone has any info on the business model here. There seems to be a ridiculous number of data brokers, so with this amount of competition, the marginal profit must be low. Online advertisers probably get better bank for buck just using Google's or Facebook's pre-targeted profiles. Banks and financial institutions and real background checks probably stick with the few big ones (credit bureaus, or lexis nexis etc.) Is this for snail mail spam? Telemarketers? Stalkers?

[privacy-matters]

Sales teams need this data to reach the right roles with the right message. My friend was quoted $19k per year to access to the ZoomInfo database for his two person company. There is crazy money here. ZoomInfo has a $17B market cap last I looked.

[Breza]

A lot of the data brokers specialize in specific audiences. For example, I work with a lot of physician data at my job and a ton of companies sub-specialize in specific aspects of that market.