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by danielhua 2114 days ago
"Let’s admit it, we are all in the persuasion business. Technologists build products meant to persuade people to do what we want them to do. We call these people 'users' and even if we don’t say it aloud, we secretly wish every one of them would become fiendishly hooked to whatever we’re making." --"Hooked" (2013)

The snappy aphorism off the top of my head is that "only drug dealers and IT call their customers 'users.'"

One day perhaps we will indeed look at the apps of today as massive social engineering experiments gone haywire. But the author's categorization of Facebook as an "ant farm of humanity" and a "digital cesspool" is juuuust a bit too misanthropic and bitter for my tastes. The internet has connected humanity to an extent that is literally hard to grasp, and yes, that does come with very human problems, so it's silly imo to pin all of our woes on Facebook et al. I'd love to hear what kinds of creative derogatory phrases the author would come up with to describe the period of dominating telephone networks, or mass media television, or even before we had any wires at all and just had to rely on the post and grapevine in the horrific dark ages before the invention of the telegraph in the 19th century.

Plus, for nostalgia's sake, the indie web's still out there if you know where to look (e.g. https://wiby.me/)

1 comments

While it's a well-known and indeed snappy aphorism, many years after I heard it, I found out that in the mid-20th century, librarians used the term "users" for what they now call "patrons".

For examples: from 1952, "A public library user is defined as an individual twelve years of age or over who used either a branch library or bookmobile during the thirty days preceding the interview." (Quoting "Rural reading habits; a study of county library planning, Prince Georges County, Md.", https://babel.hathitrust.org/cgi/pt?id=mdp.39015034569759&vi... )

From 1931, "This was the first complete triple asyndetic dictionary catalog. It became a favorite with town and mercantile libraries, the idea always being that the user was searching for some book he knew about ..." ("Outline of the history of the development of the American public library", https://babel.hathitrust.org/cgi/pt?id=mdp.39015019970162&vi...)

From 1928, "Consider the User of Bulletins", title of a letter to the editor in Science - https://science.sciencemag.org/content/67/1724/40.2 .

Maybe it wasn't specific to library science either. I just did a broader search for "user" and found, for example, a 1905 ad for a book of tables for surveyors and engineers: "The computations enable the user to ascertain the sines and cosines for a distance of twelve miles to within half an inch, and this by reference to but One Table, in place of the usual Fifteen minute computations required. This alone is evidence of the assistance which the Tables ensure to every user ... " https://babel.hathitrust.org/cgi/pt?id=mdp.39015063579133&vi...

Fascinating! I'll update my nomenclature, that's some quality digging.