[agumonkey]

I think Apple is more aware than Intel on their own status. They have more cash than the rest, I believe half their behavior is understanding that their field has been milked and their trying to keep it going the longest they can while thinking about alternative venues. I agree that half their behavior is lack of good sense (me too products, lesser build quality..)

[taneq]

Apple’s business model is entering or creating a new field every decade. This is part of the process.