[threeseed]

Anybody who makes complex technology decisions based on marketing copy doesn't deserve to be taken seriously either. Not that I think these people actually exist other than in the minds of many HN commenters.

Oracle on their website right now says "we lead the market in autonomous, cloud, and applications technologies".

I assume you think developers are going to suddenly abandon AWS, Python etc and move entirely to an Oracle stack based off this quote ?

[blibble]

at large firms the clueless technology managment often buy based on the marketing crap, then force it down the throats of the engineers

at my firm we're being all but forced to use Azure even though it costs more and makes absolutely no sense whatsoever for the domain, but since it's the "technology strategy" fighting it becomes exceptionally difficult

[jd_mongodb]

In seven years working at MongoDB the one thing I have learned is technology is never "forced down the throat of the engineers". Developers have choices and would not stay in an organisation that made decisions that way. The reason developer relations exists is the acknowledgement that developers ARE the decision makers in most technology selection.

[NegativeLatency]

I recently worked for a company where a different popular JSON document database was in fact forced down my throat.

I proved that a regular database would be orders of magnitude faster with a real example on real data and while the project/product was canceled for marketing/sales reasons. Until it was canceled we were told by multiple levels of "technical" managers to use the worse database because of unknown reasons.

[jd_mongodb]

Technology selection is a black art in many companies. Sounds like people were open to listening to the opinion of a developer in your case. Often-times the selection heuristic is habit or history. The right companies will pay more attention to reasoned arguments of their own developers.

[NegativeLatency]

The wild part about it was that they were trying to use elastic search for relational queries because some manager thought it would be faster than a relational db. (It was about 60x slower)

[ralph84]

Oracle's marketing is more to preserve their existing install base than acquire new customers.