[porker]

I'd say in the early days they were on the way to getting that mindshare. I had SME clients using them, where VWO was cheaper but they didn't like using VWO.

When Optimizely hiked their prices and lost the smallest plan, all these clients went elsewhere. I'm sure their contribution was noise to Optimizely's turnover, but the awareness of what was possible with A/B testing and the way they'd tell their friends about Optimizely and what they'd just done on their website - you couldn't buy that exposure.