[paraschopra]

Dan, Paras from VWO here.

Congratulations for the acquisition. We've enjoyed competing with Optimizely over last the last 10 years, and certainly learned a lot in the process. Hopefully, that will continue even after the acquisition.

The way we look at things, experimentation as a market is certainly in an early phase. The more complex the world becomes, the more necessary experimentation becomes to understand what customers really want.

As an aside, it is true though that for experimentation to work, a company needs to be ready for it. Their culture needs to support being proven wrong and having patience to build momentum of wins over the long term. Any org with a short term horizon will likely see experimentation as a cost without corresponding returns. But companies that really see long term - think Amazon - ground themselves in experimentation.

Of course, not every company can be Amazon but our belief is that more companies will start realizing that there's no alternative to developing a culture of experimentation. This is why we're excited about the market. For us, at VWO, it still seems day 1 :)